ON BATHING, ATTENTION AND PLEASURE

In 1976, he founded WET: The Magazine of Gourmet Bathing, an avant-garde publication produced in Los Angeles that ran for 34 issues between 1976 and 1981. Appearing at a moment when postmodern design was beginning to loosen the conventions of modernist restraint, WET combined experimental layouts, interviews with cultural figures, essays on bathing traditions, and close attention to the overlooked mechanics of everyday life. It later developed a cult following and remains a reference point within late-1970s design culture.